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商品編號： 9-714-428 出版日期： 2014/01/06 作者姓名： Alcacer, Juan;Khanna, Tarun;Snively, Christine 商品類別： Other 商品規格： 26p 再版日期： 2020/06/11 地域： Asia 產業： Telecom 個案年度： -
商品敘述：
In 2013, Nokia sold its Device and Services business to Microsoft for 5.4 billion. For decades Nokia had led the telecommunications (telecom) industry in handsets and networking. By the late 2000s, however, Nokia''s position as market leader in mobile devices was threatened by competition from new lower-cost Asian manufacturers. Apple''s 2007 release of its iPhone established an entire new category-the smartphone-immediately popular with users. What were Nokia''s missteps over the years? What should Nokia have done differently?
涵蓋領域：
Competitive strategy;Computers and mobile devices;Emerging markets;Innovation;Mobile and wireless technology
相關資料：
, (9-714-494), 11p, by Juan Alcacer
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